Laws Of Attraction: Store Design

Posted on 04.06.10

“However good the shopfit, stores tend to deteriorate over time and when you’re working in it day to day, it can be easy to overlook the worn carpet or scuffed wall,” says Rawle, who insists customers will notice all these things. Just as you need to invest time to keep a relationship on course for success, so to do you need to do the same for a store. He explains that ‘lux’ - illumination - levels and ‘kelvin’ - colour - can be varied to suit the product displayed, and that retailers could look into this to ensure they are showing off their stock to its best advantage. Good looks definitely count high on the list of features that will attract a shopper into a store, but they have to be more than just style over substance, according to the experts. “The design should state with confidence the proposition from the retailer to the consumer. Ensure the bulbs are bright and checked regularly by staff with replacements made to keep the focus on the jewellery. Image is incredibly important and the materials used and the quality of manufacture are paramount. Joanne Coleman, design manager at retail interior space specialist Hallmark Design and Shopfitting, says: “Changing colours, fabrics and textures is a great way to modernise your store. Rawle says that technology has moved on fast, and LED lighting uses about 85% less power than conventional bulbs and can last up to 10 years. “Store design should accurately reflect the position of the retailer’s brand,” explains Rawle.

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Posted in Ezines Articles » Magnetic Jewelry Guide

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